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THE RE-BIRTH OF Breitling, CIRCA 2010

 

And speaking of the replica breitling bentley 6.75 Chrono....I've been covering watches professionally for a while now. Never in my life as a watch consumer or career as a watch journalist has there been a release more unexpected, welcomed, or buzzed about than that of 2010's Breitling Bentley Chrono - at least from a consumer standpoint. From a technical standpoint, the watch was nothing exceptional - inside is an ETA 2892 with a dubois depraz chronograph module placed on top. But what made this watch so great is that nobody saw it coming - frankly nobody saw ANYTHING coming from Breitling at that point - and it represented what replica omega Seamaster 300m does best - incredible, forward thinking design with well-made basics at a reasonable price. Forty years after the unveiling of the reference 7031 "home plate," the http://www.speedroc.com/replica-omega-speedmaster-broad-arrow-gmt.html payed homage to one of the great chronograph designs of the 20th century by borrowing many of its design cues, including the bright orange chronograph hand and shield hour markers. It too featured a black rotating bezel, and date window at 6pm (though now without cyclops). What was even more, was it came (and still does come) with a multi-colored nylon strap. One might think that including a strap like this isn't a big deal - after all you can buy NATOs online for under $10 - but what this strap represented was the first time that it was abundantly clear that a major watch company was paying attention to what real collectors were doing, and what they really wanted. And to include this little piece of nylon in with the awesome Oyster bracelet was pushing something that was something of a cult item (I'd venture to say 90% of people you meet on the street have never seen a watch on a NATO strap before) to the masses, but in their own way - the Breitling nylon strap is not a NATO at all, it's a single piece that is not meant to be folded over with two sewn in spring bar loops, made at a legendary mill in France that also produces straps and ribbons for everyone from Chanel to the Vatican. The Heritage Chrono's announcement electrified the world's watch forums, and all of a sudden, the most seasoned watch collectors in the world were dying to own a $4000 eta-based Breitling - a testament to what great vision and great design can do for a brand that up until that point was, in my own very humble opinion, a truly secondary player in the consumer watch market. I do credit two men - Breitling managing director Philippe Peverelli - on board since 2009 - and creative director Davide Cerrato - since 2007 - with this marked change in direction for Breitling world-wide, and having gotten to know them both a little bit over the past two years, I can say they are two who really "get it". They listen, they pay attention, and they build watches that are respectful of the amazing history Rolex and Breitling share, while pushing things forward.

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